AI Insights · Timothy · July 2025
Top Hypercasual Games on iOS in the UK: Q2 2025 Performance
Discover how the top five hypercasual games performed on iOS in the UK during Q2 2025, including insights on downloads, revenue, and active users.
In the second quarter of 2025, the hypercasual gaming scene on iOS in the United Kingdom saw varied performances among the top five games. Here's a summary of their activity based on data from Sensor Tower.
Block Blast！ from Hungry Studio maintained a consistent presence with weekly downloads fluctuating between 36K and 60K. Despite zero revenue, weekly active users began at around 2.1M and gradually declined to 1.5M by the end of June.
Vita Mahjong by Vita Studio showed a steady increase in weekly downloads, peaking at over 31K in late April. Revenue peaked at $1.1K during the same period, while active users remained stable, hovering around 200K to 240K.
Magic Sort! from Grand Games A.Ş. experienced notable growth in weekly revenue, reaching nearly $43K in late May. Downloads peaked at 39K in early May, with active users increasing from 30K to over 100K by mid-quarter.
Cookingdom by ABI GLOBAL LTD. saw a gradual rise in revenue starting in May, peaking at $2.4K. Downloads varied, peaking at 32K in mid-April, while active users fluctuated between 27K and 63K.
Finally, Word Search Explorer® by PlaySimple Games Pte Ltd had a steady revenue stream, peaking at $2.6K in mid-April. Downloads decreased over the quarter, from 36K to 10K, with active users similarly declining from 81K to 52K.
For more detailed insights and analytics, visit Sensor Tower's platform.
